Chewing Gum Consultant

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Philip Morris acquires Fertin Pharma 02/07/2021

Filed under: Market & Fairs — Joan Mestres @ 1:23 PM
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1st July 2021 brought important news to the chewing gum industry. The giant Philip Morris has acquired the Danish Fertin Pharma from EQT (which controlled 70% of the shares) and Bagen-Sorensen.

You can find information and details of the operation in many sources. I leave you here just a couple of links:

https://www.bloomberg.com/press-releases/2021-07-01/philip-morris-international-announces-agreement-to-acquire-fertin-pharma

https://www.reuters.com/business/healthcare-pharmaceuticals/philip-morris-buy-nicotine-gum-maker-fertin-pharma-push-smoke-free-products-2021-07-01/

Fertin has always been a reference when it comes to functional and pharmaceutical chewing gums. One of their strong points are the nicotin-containing products. This type of gums, used for smoke-cessation, fit well into the Philip Morris strategy of creating a smoke-free environment. Let’s see what the future brings to us in the market!

 

Chewing gum to keep a healthy heart. Resveratrol 27/06/2012

Have you heard of the “French Paradox”? This term is associated to the low heart disease occurence in France, even the diet in this country contains a high level of fat. It is claimed that one of the elements that can contribute to this fact is the red wine (consumed at relatively high levels in France), and more in particular, to one of the ingredients in this red wine: The resveratrol. This substance is a polyphenol with antioxidant properties.

Some months ago was launched to the US market by Cheiron Holdings a gum named “Heart Strong Gum™”. This product contains resveratrol from the firm Fluxome (www.fluxome.com).

Now this danish firm announces a partnership with another danish well-known firm in the gum industry, Fertin AS (www.fertin.com), to produce chewing gum containing resveratrol.

You can see more of this news on http://www.confectionerynews.com/Formulation/Fluxome-close-to-developing-resveratrol-chewing-gum-for-Europe

It is always a good sign that companies research and develop products with high added value. Chewing gums offering something else than just a nice chew and flavour are always welcome in the family. It seems that the chewing gum industry is not able to fully break the high wall between food and pharma (the main exception to this rule is the well-know Nicorette (www.nicorette.com), the chewing gum produced by Johnson & Johnson containing nicotine. In this case, resveratrol gum will not be a pharmaceutical product (the active has GRAS classification if the US) but a functional one.