Chewing Gum Consultant

Professional Chewing gum industry meeting point

SCENTED GUM – Choward’s (USA) 16/04/2018

Filed under: Market & Fairs — Joan Mestres @ 10:10 AM
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Here is a classic: Choward’s Gum has been in the market for a long time in the US, but is a bramd that does not appear in the statistics, overshadowed by the giants Wrigley, Mondelez, Hershey and Perfetti.

Interestingly, it is a gum with sugar, which is not common at all. Still some classics with sugar stay in the market (i am thinking “Doublemint”, “Big Red”, …), but as you know, it is a segment that has been showing a steady decrease for many years.

 

I invite you to visit the web of the company: www.chowardcompany.com  and I leave you with a photo of the product:

 

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Daeyoung Foods – Korea 02/03/2015

Filed under: Market & Fairs,New product — Joan Mestres @ 5:35 PM
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This korean company (www.deayoungfoods.co.kr) might not be one of the big players in the country (Like Lotte, Haiti, Orion,…) but their product is outstanding.

They had a booth in ISM and I had the pleasure to talk to Mr Rhee. They produce other products than gum, but …  their chewing gum portfolio is really interesting!

Most of the products are xylitol based, aligned with what the market demands in that part of the world. But the company gives them a very nice final touch which differentiates them from the competition. See this photo that I took from the “Rainbow gum”. Isn’t it an appealing way to present the dragees? When I see this, the rest of sugarfree gums risk to look too boring.

 

rainbow gum korea

 

 

The range of gums is completed with other “not-so-common” types of gum: Tube gum, gum in cubes (I talked about this type of presentation in my previous post) and also functional gum, with three different products:

“No sleep Gum” containing guaraná

Vitamin Gum, with vitamins A, B, C, D and E

Polyphenol gum, with antioxidant properties

and Aloe Gum which contains, of course, Aloe Vera.

Daeyoung Foods also exports to a number of countries and has been growing in the last years.

 

CHOCOLAT FREY – Switzerland 09/04/2014

Filed under: Market & Fairs,New product — Joan Mestres @ 11:31 AM
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The Swiss company was not presenting big launches this year. The most relevant is a Limited edition of their SKAI brand (sugar free drags packed in zip-bags) with “Chai Latte” flavor.

Then, CHOCOLAT FREY is giving a boost to their SMAJL brand with three different flavors: “Sweet Mint”, “Eucamenthol”, and “Dental” (with micro granules). They all claim the fact that the product does not contain aspartame.

 

frey skai                                            frey smajl

 

Confiteca – Ecuador 15/02/2013

Filed under: Market & Fairs,New product — Joan Mestres @ 12:34 PM
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Confiteca, with headquarters in Quito – Ecuador and factories in Ecuador, Colombia (Confitecol) and Peru (Confiperu), is a leader in the chewing gum market in his area.

The company was founded in 1963 and owned by the Chiriboga family. It has about 1250 employees at the moment. They cover a very wide range of products, which includes chewing gum, hard and soft candy, chocolate and toys. More details in www.confiteca.com . I thank Mr Isaac Almeida for the time spent presenting the range of products.

Also, the range of chewing gum brands is extensive: TUMIX and ARTIC (dragees), AGOGO (Hollow balls),KATABOOM (balls filled with liquid) and SUPER HIPER ACIDO (filled with acid powder).

In last ISM, Confiteca presented PLOP!!, a 5 units sugarfree  gum in multipack and individual flowpack presentations. also TUMIX Sugarfree with a new presentation: individual flow pack.

This follows the trend that we find in many countries, which is the move towards sugarfree products, healthier for the teeth and withy more added value, moving away from the low cost / low margin products.

This company has a product which I consider specially interesting. It is not a novelty but I think it is worth mentioning here, because there are not many products like this in the world. It is a cotton gum, named DR LOOK PELUKLOCA. As this is a delicate product and can be easily damaged during transport and storage, it is presented inside a plastic jar which protects it conveniently. Here a photo:

peluca-loca