Chewing Gum Consultant

This korean company (www.deayoungfoods.co.kr) might not be one of the big players in the country (Like Lotte, Haiti, Orion,…) but their product is outstanding.

They had a booth in ISM and I had the pleasure to talk to Mr Rhee. They produce other products than gum, but …  their chewing gum portfolio is really interesting!

Most of the products are xylitol based, aligned with what the market demands in that part of the world. But the company gives them a very nice final touch which differentiates them from the competition. See this photo that I took from the “Rainbow gum”. Isn’t it an appealing way to present the dragees? When I see this, the rest of sugarfree gums risk to look too boring.

The range of gums is completed with other “not-so-common” types of gum: Tube gum, gum in cubes (I talked about this type of presentation in my previous post) and also functional gum, with three different products:

“No sleep Gum” containing guaraná

Vitamin Gum, with vitamins A, B, C, D and E

Polyphenol gum, with antioxidant properties

and Aloe Gum which contains, of course, Aloe Vera.

Daeyoung Foods also exports to a number of countries and has been growing in the last years.