Chewing Gum Consultant

Professional Chewing gum industry meeting point

Cafosa 07/07/2022

Filed under: Mergers & Acquisitions — Joan Mestres @ 12:38 PM
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Some days ago the Brazilian gum base producer Sweet Gum (I posted about them in the past) reached an agreement to acquire the leading gum base supplier world-wide, Cafosa, from Mars. The deal is pending approval from the Authorities, so probably we will hear an official communication about this matter once it is completed.

Cafosa, which is part of Mars, was showing red figures for the last years. Negative financial results, loss of customers and poor performance might be some of the reasons (among others) that led Mars to take this move.

I look forward to see how this changes the game in the gum base sector. I worked for 12 years in Cafosa and I have seen the changes and transformation of the company from a family-owned Catalan SME (Mr Carulla founded the company within the General de Confiteria -later Joyco- Group) to being absorbed by Wrigley and later being part of Mars. Now starts a new era within an environment that has been hit by the Covid19 pandemic and with a decline of chewing gum consumption in many countries.

 

SWEET GUM – Brazil 29/05/2018

Filed under: New product — Joan Mestres @ 12:37 PM
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The number of Gum Base suppliers in the world is quite stable. There are no big ups and downs in this field and the number of options is quite limited. Maybe the last “big news” on this aspect were the disappearence of one of pioneers: “LA Dreyfus”, founded in 1909 and merged with Cafosa on 2005 (already a long time ago!) and the more recent acquisition of the Belgium-based “Eurobase” by the Italian “Ferrero” in 2016.

That’s why when I get news about another player, I want to share them with you. This is the case of “Sweet Gum”, from Brazil (www.sweetgum.com). The company belongs to the RB group and they offer a range if gum bases for different applications (chewing, bubble, non sticking, …). RB Group is specialist on gum rosin, gum turpentine and derivatives (which are ingredietns of the gum base itself).

I think it is interesting to have new players in this market and I look forward to see the development of such new offer!