This is not extremely new (it was launched last year), but I thought it was intresting enough to be posted here.
Mondelez, which produces the “LAYERS” gum (combination of 2 chewing gum layers with a chewy candy layers in between) launched a “Swedish Fish” version of this gum. It combines berry and lemon flavors.
“Swedish fish” is an interesting confectionery. You can learn more in this link
CONFITECA, the local leader in Ecuador, is launching this year a triple layer product, following the trend of the market (I talked about them in previous posts). It goes under their brand “PLOP!” and it is presented in individual flow packs and with different flavors:
– Pinneapple – Melon – Watermelon
– Mint
– Strawberry – Banana
This is a sugar free product.
The last trend launched into the market in terms of chewing gum format or presentation has been a co-extruded tab consisting on 3 layers of product. Kraft-Cadbury was the first to come with this innovation and named it “Trident Layers”. This is a sort of “sandwich” gum where the top and bottom layers are gum, and the middle layer is chewy candy with a different flavor. Really interesting mix! Then, the same company has launched the same concept under other brands that they own. For instance “Stride” in Japan and “Beldent” in Argentina. Other companies launched a similar product: Perfetti with the well-known “Mentos” brand and also “Vivident”. In this case, this company dared to go for three completely different layers, as you can see in the photo attached, each one with a different color and/or flavour. Recently Lotte, in Japan, joined the trend and launched “Zeus” gum. In this case they used a completely new brand and did not use any existing one (“BlackBlack”, “Xylitol”, “Green Gum”, etc…). “Zeus” gum has a really strong taste (the image on the packaging refers to a storm and lightning), whicb is quite unusual for the Japanese market, which usually prefers mild flavors. Let’s see how it performs in the market.
We will probably see other products in the market that use this innovative concept of mixing gum and chewy candy. And of course, this opens the door to other combinations…
r
Chewing Gum Consultant 