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Project 7 02/11/2016

Filed under: New product — Joan Mestres @ 12:49 PM
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According to, the company  “Project 7” has announced the launching of a new functional gum. This one contains vitamins B6, B12 and guaraná and goes under the brand “Midnight”. The article also discusses about other functional gums and some data from the US chewing gum market. : link here

In the website of the company ( you can see the different flavors, which are very interesting. although I mentioned this company before, I think it is worth to refresh it because of the special focus they give to the business (related to some NGOs) and the special designs of the packages and flavors they use (e.g. birthday cake gum, kettel pop gum, peppermint vanilla gum , etc..)


Project 7 – USA 30/06/2014

Filed under: New product — Joan Mestres @ 4:20 PM
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Let me write today about a very special company: “Project 7”.

What makes them special is their mission, which is summarized in the company’s motto: “Products for good!”. Project 7 was founded in 2008 in the US and it is trying to make a difference in the world since then. They support 7 needs (health, environment, housing, hunger, thirst, education and peace) and the purchases of their products go directly to support one of them, by co-operating with different NGO and associations. More in particular, each purchase provides funds to projects evolving planting trees, provide shelter for those affected by natural disasters, provide meals, bring drinking water to those in need, deliver anti-malaria medications, give education to children in developing nations and support anti-bullying programs in US schools.

The company has grown amazingly since 2008 and now they are present in many shops and department stores. Some of their retail partners are: American Airlines, Walgreens, Safeway, Sixflags,..  They have appeared in the news and articles extensively as well.

The offer contains gum and mints but here we are interested about their gum, which comes in six appealing flavors: Birthday cake, coconut lime, fresh & breezy, front porch lemonade, mint julep and peppermint vanilla. It has been awarded the “Most Innovative New Product” at the 2014 “Sweets & Snacks Expo” in Chicago.

I invite you to learn more about them by checking the website:


P7CoconutLimeGum_large P7PorchLemonadeGum_large