Chewing Gum Consultant

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Kraft new name 22/03/2012

Filed under: Market & Fairs — Joan Mestres @ 6:03 PM
Tags: , ,

Kraft foods has announced that the new name for its Global Snacks Company will be MONDELEZ. The North American grocery business will keep the Kraft name.
We will be seeing this name on the shelves around the world. It sounds quite Spanish to me (this termination in “-ez” is like Spanish names Gomez, Martinez, Rodriguez, Sanchez…) but maybe is just a personal bias. I don’t know how it sounds to American (or other countries) ears. It seems that this name combines the words “Monde” (= world) and “Delez” (= delicious). So we have a “Delicious world” !!


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