Chewing Gum Consultant

Professional Chewing gum industry meeting point

Argentina 18/10/2012

Filed under: Market & Fairs — Joan Mestres @ 4:14 PM
Tags: , , , , , ,

I was recently in Argentina, so I take this excuse to comment a bit on the gum market of this country.
It is a clear duopoly with Kraft/Cadbury holding 54% market share in value and the local player Arcor 42%. Not much room left for the others! Each of them have their very strong brands (Beldent and TopLine respectively) well established in the market since many years. Being sugar free brands, these are gaining market share each year to other sugared brands like Bubaloo or Bazooka (both Cadbury), which decrease, following the general world-wide trend. We can find another common trend also in Argentina: Increase of chewing gum and decrease of bubble gum, with functional gum being a strong driver for the increase.
While bubble gum accounts for 12400 T and only 714 Million Peso value, chewing gum represents 7400 T but 1300 Million Peso value!
Two specificities of this market are the high inflation rate (around 25%) and the increased legislation to protect the local economy by making imports more and more difficult. Both issues affect the chewing gum market. The perspectives are positive and some growth (2%) is expected.

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One Response to “Argentina”

  1. Hola Joan, Gracias por la buena información.
    Tenemos que ponernos en contacto, tengo un par de proyectos en los que podriamos trabajar conjuntamente.
    Mauricio Bobadilla


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