Chewing Gum Consultant

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FUNCTIONAL GUMS – Italy 23/05/2018

I have posted in the past about DRIVE GUM (www.drivegum.com). This gum contains caffein + guaraná.

Now the same company offers “NATUR GUM” , which instead of focusing on the energy, it goes in the direction of the natural ingredients. It claims to use 100% natural ingredients, which includes natural gum base from Central America, the flavours, the sweeteners (Xylitol and/or Stevia). Even the packaging!

There are 3 types of gum in the range, which include functional ingredients like vitamin D and fluoride, while the compnay is working on other SKU, like “Multivitamin”, “Hunger inhibitor” and “Hemp”.

Witht his additions to the previous Energy Gum, the portfolio covers a good variety of functional applications.

The owner of the company, Mr Nazareno Mario Ciccarello, has been clever enough to register the domain  www.functionalgums.com 

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MD’E GUM – Italy 22/05/2018

The italian company SINTAL GROUP offers in their portoflio an interesting range of food supplements, but the ones of interest for us are the functional gums that come under the brand “MD’E GUM” (www.gumde.eu). Using the tabletting technology, which avoids the typical high temperatures of the traditional extrusion production method, they have a complete range of varieties, which includes:

  • Boost immuno gum: non viable lactic ferments + Echinacea angustifolia + Zn
  • ACE family gum: A, C, E
  • Chol control gum: Red Yest rice, betaine, B6, B12
  • New Folic gum: Folic acid
  • Anti Ageing gum: C, E, resveratrol, CoQ10
  • No stress gum: L-Tryptophan, Lemon balm, scullap herb
  • Diet Plan: Bitter orange, garcinia, gymnema, griphonia
  • Body Drain gum: Orthosiphon, green tea, pinneaple (bromelain)
  • Omega Gum: DHA, EPA
  • Energy Gum: Caffeine (200mg per serving, which consists of 4 pieces of gum

The chew of the product is good, avoiding the crumbliness of some tabletted gums that I have seen in the market. The information related to the products contains data related to the release of the active ingredients, which enhances the reliability and professionality of the product.

 

 

SUPHERB – Israel 21/05/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:45 AM
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Continuing with functional gums, some days ago I found this interesting example from Israel. The company (Supherb) has been manufacturing dietary supplements for over fiteen years, but recently decided to use chewing gum as a delivery system for such supplements. They launched the brand “Tab in Gum” (www.tabingum.com) for this purpose. One of the most interesting claims of this product is that it may contain up to 800mg of active ingredients, which is more than other functional chewing gums in the market. The company also claims that the active ingredient is released inside the mouth within 45 seconds. This gum does not use a tabletting technology (which seems to be the most common way to produce functional gums) and the product is coated.

The product is presented in different varieties:

 

  • MultiVitamin, for Kids: With Ca, C, B3, Zn, Fe, Mn, B1, B2, folic acid, biotin, Cr, B12, A, D3, E
  • Iron 30mg. For anaemia.
  • Ginger + B6. For sea sickness/nausea
  • Cranberries + Vit C. for urinary tract infection
  • Winter : With elderberry, astragalus, vit C, liquorice and Zn. For immune system enhancement

 

 

The Humble – Sweden 18/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:00 AM
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This is a new company in the field of chewing gum. They exhibited at last ISM for the first time.

Based in Sweden, they focus on oral care products (toothpaste and toothbrush are their stars) with a natural and evironmentally friendy approach. Their chewing gum completes this oral care range and it claims to be compeltely natural: Natural gum base, no sugar, etc. Even the packaging is eco-friendly. The gum comes in three different flavors: Mint, Lemon, Topical Fruits and Salty Liquorice (to honour their Scandinavian origin!).

More and more companies jump on this trend for natural products. Sometimes the legislation is not clear about what can be claimed or not (the words “eco”, “organic”, “natural”, “bio”, … have sometimes blurred borders and change depending on the legislation of each country) so I think it is a very tricky field, althougb for sure one that will take more and more share in the near future.

Check their web-site to learn more.

 

 

Yummy Sand – PISSA / DULICREA (Mexico) 17/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:00 AM
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This is a product that I discovered last ISM in Cologne /Germany.

It is gum in powder form, which ressembles sand. It is intended for the children to play with it and form sand castles (which eventually can be eated becasue the product is bubble gum).

It is produced by the mexican company PISSA. I already wrote about them in the past because they are specialized increating funny products. In fact, their brand DELICREA covers a range of special products with the “fun” dimension. Thier motto is “edible toys”, and they have, besides “Yummy Sand”, also “Emotipaint”, “Lollipop maker”, “Candy dough” and “Candy bricks”. Check their website for more info:  www.delicreacandy.com  There is even a video about this novelty.

This is the picture that I took in ISM:

 

 

 

 

CHEW POD – USA/Canada 13/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:10 AM
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One more information about functional gum.

I wrote about this company about a year ago (link).

Now it seems that they decided to target the US market. Of course, with such an interesting functional gum for sure there is an opportunity. I attach the article fom Confectiomery News (link) so you can read the full information. It seems that the current formulation has changed slightly from the one I mentioned one year ago (e.g. In the “Energy on Demand” version the guaraná has disappeared and there is vitamin B5 instead). What has not changed is that the article still mentions the same two products that I described: “energy on Demand” and ” Sleep on demand”. The third product of the range “Focus on demand” is not mentioned.

 

What I find interesting in the article is the specific mention to the e-commerce and the intention of the company to fully develop this sales channel.

Also, it mentions the trend of “sugarfree” and “aspartamefree”, which is useful to keep in mind.

 

ICE CUBES – Hershey 12/04/2018

Filed under: New product — Joan Mestres @ 5:14 PM
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Today I saw these news about one of my favourites gum in the market: “Ice cubes” and I wanted to share it with you.

Hershey is going to launch a special edition of “glittering gum”. I am looking forward to seeing this product. The article from Confectionery News (see link) gives also figures about the growth of this particular brand, which is doing far much better than any of their counterparts.

I think it is a pity that Hershey does not promote more this gum segment, as their focus is in chocolate. Some days ago I was in their shop in Times Square/NY and none of the staff there seemed to be aware of this excelent product of their own company. Finally, I could find the “Ice Cubes” in a small, hidden corner of the shop.