Not everything is functional gum! Although I like a lot the novelties is this segment, I also like to see new launches in the field of more traditional gum. There are not many, I must say, so when I find one it is very good news.
In this case the Ecuadorian company Confiteca presented in ISM an extra sour gum. The format is what is more interesting: A 20cm-long cylinder filled with liquid (in some cases) or powder (in another version). Each bar, or cylinder comes in a flowpack. The product has a soft nice chew and, of course, an extra sour taste. Named “Super Hiper Ácido” comes in different flavours (watermelon, maracuya, strawberry…)