Back from ISM, which is always a great place where to meet friends, colleagues and customers. Also a perfect place to get an idea about the industry, see trends and new products.
I like showing here new products I discover and this one today is really special: A gum that is designed to strengthen your jaw muscles. The chew is really hard, the hardest I’ve ever seen and this is exercising your jaw. I find the concept very revolutionary. It is a German company commercializing it. You can learn more in their website www.jawliner.de
I will be posting about other news from ISM as soon as i can, but now heading to Interpack, Düsseldorf and then Vitafoods, Geneva. Let’s see what I can find and learn there!