I received an article informing about a new chewing gum in the US. This time, the novelty that is announced is the active ingredient: Marijuana. According to the article it will be marketed Over-The-Counter, claiming health benefits.
What is more arguable is the declaration that this will be “the first cannabinoid based chewing gum to hit the market”… I have samples, bought in Amsterdam about 10 years ago that claim to contain marihuana as well. Of course, I have not analyzed to confirm if the claim is true, but in this case this “new” US product will not be the first one to be launched.
In any case, this development falls in the category of “functional gum”, added-value product, which tries to offer added benefits to the consumer.We find many launchings in this direction every year, which is a clear confirmation of this market trend.