More news about functional gum being published by http://www.confectionery news.com
Some days ago the focus was Holland and today is on Mexico.
In these two countries, like in many others, the growth of chewing gum is expected to be higher than the growth in other confectionery fields. and the main driver for that is the potential functionality that a chewing gum can contain. Of course the health claim is a key aspect in many markets and an issue that consumers value more and more. Then, of course, becomes a major issue for producers of chewing gums (and almost any other food product, I’d say).
The article also mentions that fruit flavours are the most popular in that country and gives some figures from Euromonitor about the market shares (with mention to one of the companies that I described some days ago: PISSA)
Again, good article from Oliver Nieburg of Confectionerynews.com!
Here is the link:
