The Spanish company Sanchez Cano / Fini has recently opened a new sales office in Chile. They already have production facilities in Brazil and offices in UK and Portugal.
I find quite interesting that they focus in this market. Chile is not a huge market in terms of chewing gum volume, although Euromonitor reports a strong increase (like in most Latinamerica). The population (17 Milion) is not big, compared to other Southamerican markets (like Colombia, Argentina or Peru), but the income per capita is higher. The market leader in Chile is the local producer “Dos en Uno”, which currently belongs to the Argentinian giant Arcor. They hold above 75% market share, followed by Mondelez. I mentioned about interesting products from Fini in a previous post.