Some days ago I came across this interesting functional gum, which uses the well-known Bach flower remedies in chewing gum format.
It illustrates what I have been mentioning several times in this web-site, which is the importance of functional gums. The growth in this category has been a fact since a few years and all gum producers should consider this segment in a very serious way in case they are not doing it yet.
In this example, the company LemonPharma (headquartered in Germany) offers 3 different versions of chewing gum:
1- For emergencies
2- Energy
3- Concentration
4- Self-Confidence
The product is presented in plastic bottles containing 60 g (approx. 40 units) of coated pillows. They have a nice crunch and chew. They do not contain aspartame and are produced only with xylitol as sweetener.
I leave you here the link to the web-site of the company for those of you who want more info: www.lemonpharma.com
Chewing Gum Consultant 