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Energy gum 05/04/2014

Filed under: New product — Joan Mestres @ 11:26 AM
Tags: , , , , , , ,

A new energy gum has been launched in UK. It is named “RAW” and marketed by Navson, a mineral water company. They position this gum at lower price (18 pieces for 0,99 Pound; 1,2 Eur; 1,65 US$) than other competitors and do not use caffein (maybe the most obvious ingredient that comes to our mind when considering this product category). “RAW” contains Taurine and Vitamin B.

Other energy gums are mentioned in the article from confectionery news.com (link):

VIBE: 10 pieces per pack. 2 Pounds (=2,42 Eur, 3,32 US$)

L.A. FUEL: 7 gums per pack, 25 mg Taurine per gum, 100 mg caffeine per gum, 3,00 Eur per pack (=2,48 Pounds, 4,11 US$)

And other gums in the market:

DRIVE GUM: 10 gums per pack, 25 mg caffeine per gum, 2,8 Eur per pack (=2,31 Pounds, 3,84 US$)

C2 Energy Gum: 40 gums per pack (plastic bottle), caffeine, taurine and guarana (precise quantities do not appear in their web site). At 8990 chilean pesos (= 11,82 Eur, 9,77 Pounds, 16,19 US$)

 

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