Wrigley files a patent of fibre-containing chewing gum
I read in confectionerynews.com (see link attached) about this new patent that Wrigley has filed, claiming improved texture, flavour release and healthiness.
There is only one company with true innovation in chewing gum – “vitamingum”. The rest is packaging, flavor, shape changes with nothing innovative to offer the marketplace which is curious given the status of the major players in the category.
I invite you to explain here the innovation that “Vitamingum” presents. This space is open for anybody who wants to tell about products/innovations/news on chewing gum, so we all can learn about them!
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