Wrigley files a patent of fibre-containing chewing gum
I read in confectionerynews.com (see link attached) about this new patent that Wrigley has filed, claiming improved texture, flavour release and healthiness.
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Chewing Gum Consultant 
There is only one company with true innovation in chewing gum – “vitamingum”. The rest is packaging, flavor, shape changes with nothing innovative to offer the marketplace which is curious given the status of the major players in the category.
Dear Roger,
I invite you to explain here the innovation that “Vitamingum” presents. This space is open for anybody who wants to tell about products/innovations/news on chewing gum, so we all can learn about them!