Chewing Gum Consultant

Today I will take again the review of companies that were exhibiting in ISM. We are already well into March and I am still posting about ISM!! I should speed this up… but there were so many chewing gum producers in the show that it is taking me longer than expected.

A main market for chewing gum, not only for the local products but also for the importance of exports, is Turkey.

Turkey as a country is always well represented in ISM, and we find most of their companies under the umbrella of the “Turkish Confectionery & sweet Promotion Group” www.turkishconfectionery.org

During next days I will be presenting a few turkish companies and today I will start by ERSAY. This is a company based in Istambul, where they have three factories.

The company was founded 27 years ago and employes about 50 people. You can find more at www.frutsi.com.tr It is also known as ASPAK, and they are specialized in bubble gum (cut & wrap and balls). They also produce their own gum base.

Their main brand is FRUTSI (in fact the web site I mentioned before comes under that name). This edition of ISM, Ersay introduced Sour Shox extra and watermelon coming as single ball in a flow pack. Also “love gum” which are gum balls in a flip top bad, “soccer gum”, “Turbo”, and “girls” with a sticker. Finally, it is worth to mention the “Dino”, which is a cut&wrap product with mastic flavor. I always found this flavor quite peculiar…. maybe because I am not Turkish…

More about Turkish producers tomorrow… Then we will go for the mexicans…