With all this review of companies in ISM and new products presented there, I almost forgot an article appeared on Confectionerynews.com on 5th February.
This article discusses about the studies that suggest that the action of chewing gum increases the blood flow into the brain and then increases the alertness or capacity of attention of the subject.as that study was carried out on 17 individuals, it seems that there is not enough grounds to establish a proper conclusion.
This is the link to the article: GUM and BRAIN
This is the link to the study itself: STUDY
And this is the link to my previous post discussing about the (bad) effect of gum on Short term memory: GUM MEMORY
My personal opinion is that all those studies are acceptable as starting point, but more research should be conducted before producing a final statement.
Your thoughts and comments are welcome!
Chewing Gum Consultant 