Chewing Gum Consultant

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Chocolat Frey in North America. Sweet works/Oak Leaf 24/04/2014

Filed under: Market & Fairs — Joan Mestres @ 12:01 PM
Tags: , , , , ,

The swiss company Chocolat Frey (I posted about it in the past) has recently acquired Sweetworks. I also posted about this American company which owns well-known brands such as Oak Leaf (located in Canada) and Niagara Chocolates.

The companies have chocolate production and this acquisition will be a direct way for the Swiss to enter the US market. However here we focus on gum, and Chocolat Frey is specialist in sugar free gum production (with own brands and for private label), while Oak Leaf is strong in gum balls (sugared). They are then in strong contrast with each other. It will be interesting to see how this synergy evolves in the future. Will Chocolat Frey coated pellets enter the US market in a stronger way and compete with the giants Wrigley and Mondelez? Are we going to see more sugar free gum balls? …

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