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ASCOM – Germany 26/02/2015

Filed under: Market & Fairs,New product — Joan Mestres @ 11:45 AM
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The German company Ascom (, based in Walldorf, introduced a new line of innovative products last ISM. This goes under the umbrella of “Go Yellow”. The first products launched are 2 types of gum cubes (“super sour” and “cotton candy” flavors) and one type of gum globe/lentil  (peppermint flavor). They are all presented in flip-top boxes and using characters from “The Simpsons”. The pieces have a light coating with powder which enhances the initial impact.

I always liked the presentation in cube and wonder why it is not more extensive. The most well-know example is the Ice-Cube by Icebreakers (Hershey) and I am happy to see more companies launching this format.


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