ISM ‘ 13 is getting close and next Sunday I will be flying to Cologne to attend the full fair, until Wednesday.
I look forward to meet many of my friends and business partners there, as every year.
I plan to post about the new products I will find in ISM, so you will find them all here.
The start the round of new launches, there is one from the argentinian company ARCOR (that will not be exhibiting in ISM) but that has arrived to me via confectionerynews.com Top Line gel
It is a sugarfree chewing gum under the brand “Top Line”, the main brand of the company in the chewing gum area, which contains a gel. The company uses this gel to deliver different flavour combinations.
The launch has been supported by a marketing campaign that includes videos in youtube like the ones in the next links: video top line gel, video top line gel 2 ; also in facebook and in the own website of the product.
To be continued after ISM….. Hope to find interesting novelties!