Chewing Gum Consultant

Professional Chewing gum industry meeting point

ISM and New Products 24/01/2013

Filed under: Market & Fairs,New product — Joan Mestres @ 4:13 PM
Tags: , , , , ,

ISM ‘ 13 is getting close and next Sunday I will be flying to Cologne to attend the full fair, until Wednesday.

I look forward to meet many of my friends and business partners there, as every year.

I plan to post about the new products I will find in ISM, so you will find them all here.

The start the round of new launches, there is one from the argentinian company ARCOR (that will not be exhibiting in ISM) but that has arrived to me via confectionerynews.com Top Line gel

It is a sugarfree chewing gum under the brand “Top Line”, the main brand of the company in the chewing gum area, which contains a gel. The company uses this gel to deliver different flavour combinations.

topline7gel-02

The launch has been supported by a marketing campaign that includes videos in youtube like the ones in the next links: video top line gelvideo top line gel 2 ; also in facebook and in the own website of the product.

To be continued after ISM….. Hope to find interesting novelties!

Advertisements
 

One Response to “ISM and New Products”

  1. JOAN

    GRACIAS POR COMPARTIR ESTA INFORMACIÓN ESTA INTERESANTE VÍ QUE VAS A LA ISM OJALA ME PUEDAS REGALAR INFO ACERCA DE LOS LANZAMIENTOS EN GOMAS COATED OR SLABS

    GRACIAS Y SALUDOS DESDE PUEBLA

    IRAN VAZQUEZ


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s