I will start today the review of novelties in ISM talking about Batook. www.batook.com
This is a company in Dammam – Saudi Arabia, which is a reference in the Middle East. It was founded in the early 80s and it is a family owned company (Mr Batook himself) with more than 500 employees.
The produce chewing gum under their own brands and also for private label. The formats are sticks and coated pillows, both sugar and sugar free.
The classic brands in Batook are BIG KISS, NOVA and KLAST. It is under the KLAST brand that they present the new launches this ISM. KLAST is a premium sugar free product that comes in 4 different flavours.
This follows the trend of expansion that the company is facing, especially in the sugarfree segment.
I thank you Mr Ali Hussein El-Bar for his time with me during the fair.