Chewing Gum Consultant

Professional Chewing gum industry meeting point

Batook – Saudi Arabia 12/02/2013

Filed under: Market & Fairs,New product — Joan Mestres @ 5:16 PM
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I will start today the review of novelties in ISM talking about Batook.

This is a company in Dammam – Saudi Arabia, which is a reference in the Middle East. It was founded in the early 80s and it is a family owned company (Mr Batook himself) with more than 500 employees.

The produce chewing gum under their own brands and also for private label. The formats are sticks and coated pillows, both sugar and sugar free.

The classic brands in Batook are BIG KISS, NOVA and KLAST. It is under the KLAST brand that they present the new launches this ISM. KLAST is a premium sugar free product that comes in 4 different flavours.

This follows the trend of expansion that the company is facing, especially in the sugarfree segment.

I thank you Mr Ali Hussein El-Bar for his time with me during the fair.


Market data 13/08/2012

Filed under: Market & Fairs — Joan Mestres @ 3:15 PM
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A new report from Kantar Media shows that Iran and Saudi Arabia are the countries with the highest consumption of chewing gum. Important to note that the report does not mention consumption per capita but, instead, percentage of the population that chew gum.

Although the two big world-wide players (Wrigley and Cadbury) are present in these markets, there is also a wide range of local producers, specially in Iran. Leading local production in Saudi Arabia is Batook, while in Iran we find Pars Minoo, Shirin Asal, Parastoo and up to more than 10 producers of chewing gum.

You can find this news published by in the following link.

and the original here:–resources/press-releases/more-gum-chewed-in-the-middle-east-than-the-usa.aspx