Chewing Gum Consultant

The name of this company, PISSA, stands for Productos Industrializados del Saltillo, SA. It is located in the city of Saltillo, north of Mexico. The company is partly owned by Pepsico. They are specialists on compressed dextrose products (world leader in this field, they claim) but they also make excellent chewing and bubble gum products, mainly for third parties (private label). You see it in their website: www.pissacorp.com

I saw three very interesting products this past ISM. All of them non-common gums, which show the innovation and spirit of the company. Let’s see if I can describe them (with the help of some pictures that I took with my iPhone, so excuse the quality…)

– DUO POP is a tabletted dextrose lollipop. This is already a bit exceptional in itself, but the interesting feature is that it contains pieces of chewing gum embedded in the dextrose. One can see the particles because they have different color.

– GUM ART: It is not just a product, but a concept in itself. Mr Carlos Palomino (thanks for your time!) explained the concept “Fun to play, easy to share”. So it this case we have a sheet of gum (16 gram!) with a design painted on it. This design can be adapted to licenses. Then we have a pencil filled with syrup, in such a way that the child can “paint” the gum layer with the syrup of the pen. Then can be eaten or shared with other friends. The perception resembles the feeling of a syrup filled bubble gum (because we have a liquid and a gum as well) but with the characteristic that it can be repeated several times with the same item.

– TAPE GUM: This format of gum is not strange but it is not extremely common in the market. A few companies produce it. In this case PISSA differentiates because of the packaging. They use a themoformed blister that helps deliver the tape gum as we wish.

So, in summary, three very interesting products developed by PISSA.

Finally I wanted to mention as well a product that I did not see in their stand in ISM but I saw when I visited their facilities some time ago and that I found in their website. It is a gum with a printed design on top of it. This makes it quite particular as well. Here is a photo from the website (same as the one above for the tape gum) so copyrighted: