Chewing Gum Consultant

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LUTTI – France 02/04/2013

Filed under: Market & Fairs,New product — Joan Mestres @ 12:30 PM
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Today a French company: LUTTI. This company is specialist in other products than gum. They make hard and soft candy, jellies, marshmallow and chocolate. They employ about 500 people and have two factory locations, one in France (near Lille) and one in Belgium. Nowadays it is owned by KATJES, a German company, since 2009. LUTTI was founded in 1889 (!) so it is probably one of the oldest companies that I comment in this web.

Even if chewing gum might not be the core business of Lutti, they have some very special and interesting products: Gum in tube, roll up (tape gum) and spaghetti gum. All of them are bubble gum type and really out of the most common cut & wrap or hollow balls (which are the most common presentations for bubble gum). This is what makes LUTTI so special.

The novelties in ISM were a tube gum (branded as “TUBBLE COLOR”) that paints the tongue of the user in blue. Honestly, I’ve seen in the past bubble gums that leave a blue tongue, but not recently! So, once more, LUTTI adventures into a field which is outside the standard.

They also launched “BUBBLE PARTY”, which is an assortment of products.

I thank Mme Sylvie Foucart for her time and explanations during the Fair

Tubble ColorBUBBLE-PARTY

 

PISSA – Mexico 27/03/2013

Filed under: Market & Fairs,New product — Joan Mestres @ 2:19 PM
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The name of this company, PISSA, stands for Productos Industrializados del Saltillo, SA. It is located in the city of Saltillo, north of Mexico. The company is partly owned by Pepsico. They are specialists on compressed dextrose products (world leader in this field, they claim) but they also make excellent chewing and bubble gum products, mainly for third parties (private label). You see it in their website: www.pissacorp.com

I saw three very interesting products this past ISM. All of them non-common gums, which show the innovation and spirit of the company. Let’s see if I can describe them (with the help of some pictures that I took with my iPhone, so excuse the quality…)

– DUO POP is a tabletted dextrose lollipop. This is already a bit exceptional in itself, but the interesting feature is that it contains pieces of chewing gum embedded in the dextrose. One can see the particles because they have different color.

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– GUM ART: It is not just a product, but a concept in itself. Mr Carlos Palomino (thanks for your time!) explained the concept “Fun to play, easy to share”. So it this case we have a sheet of gum (16 gram!) with a design painted on it. This design can be adapted to licenses. Then we have a pencil filled with syrup, in such a way that the child can “paint” the gum layer with the syrup of the pen. Then can be eaten or shared with other friends. The perception resembles the feeling of a syrup filled bubble gum (because we have a liquid and a gum as well) but with the characteristic that it can be repeated several times with the same item.

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– TAPE GUM: This format of gum is not strange but it is not extremely common in the market. A few companies produce it. In this case PISSA differentiates because of the packaging. They use a themoformed blister that helps deliver the tape gum as we wish.

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So, in summary, three very interesting products developed by PISSA.

Finally I wanted to mention as well a product that I did not see in their stand in ISM but I saw when I visited their facilities some time ago and that I found in their website. It is a gum with a printed design on top of it. This makes it quite particular as well. Here is a photo from the website (same as the one above for the tape gum) so copyrighted:

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