Chewing Gum Consultant

Professional Chewing gum industry meeting point

New products 10/07/2012

Filed under: New product — Joan Mestres @ 4:05 PM
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Did you know about Satiereal(R)? This ingredient coming from saffron is said to induce satiety, thus assisting on slimming and weight management diets. You can read more details about it on www.satiereal.com
This ingredient has been used by the company Fembody, in the US to produce a gum that claims these properties. http://www.fembodynutrition.com/shop/product-tag/satiereal-saffron-extract/

http://www.fembodynutrition.com/shop/appetite-control-gum/

It is not my intention to support or promote this product. It IS my intention to show to you any chewing gum that goes out of the standard, like those using specific ingredients or having special shapes or packagings. This is on eo fhte reasons why I love Japan. The products that you find there are “special”, more sophisticated, using ingredients that are not so common in the rest of the world. If you come to know of any of these interesting products, please let me know.

 

Smaller gum packages 16/05/2012

Filed under: Market & Fairs,New product — Joan Mestres @ 4:01 AM
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Continuing the last post, there are still more news about this trend in US. Producers go into smaller packs of chewing gum in order to position themselves in the right unit price.

Considering the economic crisis in most of Europe, I would not be surprised that this crosses the Atlantic quite soon. Let’s count the weeks….

http://www.confectionerynews.com/Processing-Packaging/US-chewing-gum-packs-going-pocket-sized-says-analyst/?utm_source=newsletter_daily&utm_medium=email&utm_campaign=Newsletter%2BDaily&c=0%2FaKxp4dYMXZ%2F5UG%2BoeJrLBbZVceA37z

By Oliver Nieburg.

 

Packaging 27/03/2012

Filed under: Market & Fairs,New product — Joan Mestres @ 1:51 PM
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Hello,

Today I attach two articles about packaging and sizes of the gum pieces. They are from the last quarter of last year but I had them in my files and I wanted to share them with you.

The first one is about US market and how the two giants try to go smaller in order to boost sales. Interestingly, smaller units have been the only way to sell gums in many developing countries. However, some years ago we saw big packagings being launched into the market in many developed countries (come to my mind the plastic bottles containing over 60 grams of dragees, devised to be convenient to carry in the car).

The second one describes a study carried out in Spain and it seems to go more around aesthetics (mentions the preference of customers for slim packaging and warm colours) than around the economical implications of using such packagings.

Both interesting, even from different markets and from different point of view.

Wrigley and Kraft opt for smaller gum packs at reduced rates to boost US sales and reflect consumer spending trends

25-Oct-2011 Oliver Nieburg

http://mobile.confectionerynews.com//Processing-Packaging/Wrigley-and-Kraft-opt-for-smaller-gum-packs-for-cash-strapped-US-consumers/?c=0%2FaKxp4dYMVjXM8BycSwe4CqWTG1t9tV&utm_source=newsletter_daily&utm_medium=email&utm_campaign=Newsletter%2BDaily

 

Spanish youth want slim pack gum in warm colours – study

17-Nov-2011 Oliver Nieburg

Young adults in Spain who are biggest chewing gum consumers in the nation prefer slim pack gums in warm colours, according to a report from Spanish researchers.

http://www.confectionerynews.com/Processing-Packaging/Spanish-youth-want-slim-pack-gum-in-warm-colours-study

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