I found this article in the Spanish magazine SweetPress/DulcesNoticias which discusses a very critical point in our industry: How we innovate, how we offer products that can be of interest to the consumer, how we evolve and adapt to the new trends and tastes. The articles includes the point of view of the main chewing gum companies in the Spanish market, such as Mondelez, Vidal, Chupa Chups (Perfetti), Wrigley/Mars, Fleer, Fini, etc… The options include flavours, packaging, functionality, promotional campaigns and also the use of brands (Trex, BangBang) used by General de Confiteria / Joyco in the past.
The Spanish chewing gum market is recovering fast after the Covid19 period. The article reports a 23,3% increase in volume (although it is not clear to me in which period).
Interestingly, there is no reference to natural gum, which is almost inexistent in the Spanish market in spite of being a strong trend in other European countries.
Chewing Gum Consultant 