Chewing Gum Consultant

Professional Chewing gum industry meeting point

B II B – Denmark 19/02/2013

Filed under: Market & Fairs,New product — Joan Mestres @ 4:45 PM
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Yesterday I was talking about Triki, the leading chewing gum manufacturer in Tunisia.

Today I’s like to present BIIB (Back-to-Basics).

This is a Danish-German-Tunisian company specialized in private label. It was founded in 2001 by Mr Kolind and Mr Barenholdt and they offer chewing gum, hard and soft candy, jellies and mints (compresssed tablets). Triki is one of the partners and, as such, some of the production of the company B11B is carried out in Tunisia. However they have also agreements with other producers. This flexibility allows them to offer several types, formats and presentations (sticks, dragees, filled dragees, in flip top box, in multipack, in plastic bottle, etc. ).

B11B is open to receive requests for any private label around the world, and they have as well their own brands, such as OXYDENT. In ISM they launched a gum with Stevia, one of the trends in the industry during last months and that has been discussed in this web in the past. So here we have the possibility to find more and more in the shops some chewing gum sweetened with Stevia!

I thank Mr Henrik Jorgensen for his time during ISM.


Triki – Tunisia 18/02/2013

Filed under: Market & Fairs,New product — Joan Mestres @ 5:01 PM
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Let me today talk about another regional leader. This is Confiserie TRIKI – Le Moulin, located in the city of Sfax, in Tunisia.

I talked with Mr Sami Triki during the fair and I thank him for his time. He explained that the company was founded in 1948, it has two factories and about 550 employees. Triki produces not only gum (50%) but also hard candy (25%) and Halwa (25%). There is no specific launching during this fair but Triki is presenting its well known brands FLORIDA and FLORIDENT. The former is a sugared chewing gum in stick and coated dragees format. The second is a sugar free chewing gum in dragees presentation which comes in plastic bottles and in flip top boxes.

According to Mr Triki, they see a move back towards the stick format. It is true that some years ago we saw a switch to the dragees from other formats like sticks or tabs. This seems to be somehow reversing. We have seen in the market as well recently many “tabs” or “ministicks”, so this should also be taken into consideration. According to Mr Triki there is always room for innovation in chewing gum, one option could be compressed gum, another is through the addition of ingredients that will bring value.

Triki also has bubble gum, under the brands BALLON (a cut & wrap), SUPER JUMBO (hollow balls) and MANGO (fruit shape filled with liquid or powder).

You can find more about this company in their web:

The company Triki is also shareholder of B11B (Back to Basics) of which I will talk in a separate post.