Chewing Gum Consultant

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ALADIM – Brazil 19/04/2013

Filed under: Market & Fairs — Joan Mestres @ 10:35 AM
Tags: , , , , , , , ,

Today’s post about a Brazilian bubble gum maker: ALADIM, based in the city of Mirassol, produces not only gum but also chewy candy, jellies, powder drinks, toy candy,  lollipops and hard candy!

The company was founded in 1965 and is still family owned (second generation of Amendola). You can read more in their website: www.aladim.ind.br

In terms of gum, they produce cut & wrap bubble gum  and lollipops filled with gum. Interestingly, one of the cut & wrap products named DOIDAO paints the tongue in blue. Another one, “MAGIC COLOR”, changes color. This is obtained by using the right combination of colorant. The rest of cut & wrap gums contain stickers (cars, dinosaurs, robots, …)

I thank Mr Daniel Benmuhar for his time and explanations during ISM.

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