Chewing Gum Consultant

Professional Chewing gum industry meeting point

Fleer – Spain 04/04/2024

Filed under: New product — Joan Mestres @ 10:17 AM
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I already talked about this company (founded Spanish but now under the American Tootsie Roll) in this blog.

What I find interesting is the broad range of products that they cover:

  • Chewing gum dragees under the brand CLIX. 12 flavours. Presented in individual flow packs and also in zipbags with 30 pieces each
  • Chewing gum sticks: 4 flavours, also under the brand CLIX
  • Functional chewing gum, CLIX PRO with vitamins and ginseng
  • Bubble gum chunks (cut&wrap) under the brand DUBBLE BUBBLE, one of the historical brands in the chewing gum industry. There is one side brand which is sugrafree, quite unusual for a bubble gum for children. Another line extension offers the pieces in the shape of a bear and still another is a tongue painter.
  • Bubble gum balls and melons

So this covers different formats, flavours and target markets.

They also launched a line of Cotton candy (“FLUFFY STUFF”), which is not gum but this could be a new development for the future, although the production of cotton candy gum is a real challenge!

www.fleer.es

 

FLEER – Spain 03/04/2013

Filed under: Market & Fairs,New product — Joan Mestres @ 6:15 PM
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The company FLEER ESPAÑOLA SA is a joint venture between Tootsie Roll and the Torrents family.

Dr Torrents (a pharmacist) entered the world of chewing gum back in 1960 when he developed a gum against motion sickness. You can read the history and more in their web-site www.fleer.es

The company is based near Barcelona and employs about 90 people. I thank Mr José Ramon Navarro for his time and explanation during ISM.

In fact, FLEER has very innovative and interesting products. Their main brand is CLIX (sugarfree gum  in dragee and tab presentation). New in ISM was the “JOYSTICK”, a stick in individual flow pack which comes under the CLIX brand umbrella. This presentation is not very common, so worth checking. Other branches of the CLIX brand are “CLIX 3D” or “6 CLIX STICK GUM” (a sleeve with 6 sticks inside).

Other brands are DUBLOOM (sugared bubble gum filled with liquid) and DUBU (melons and other shapes. I always found very nice the one that comes with the shape of a bear!). Of course, we also find the famous “DUBBLE BUBBLE”, a heritage from the original FLEER, in USA.

3D-Clix-Joystick-Menta-Azul_thumb                                               clix3d                                                    dubloom