I already talked about this company (founded Spanish but now under the American Tootsie Roll) in this blog.
What I find interesting is the broad range of products that they cover:
- Chewing gum dragees under the brand CLIX. 12 flavours. Presented in individual flow packs and also in zipbags with 30 pieces each
- Chewing gum sticks: 4 flavours, also under the brand CLIX
- Functional chewing gum, CLIX PRO with vitamins and ginseng
- Bubble gum chunks (cut&wrap) under the brand DUBBLE BUBBLE, one of the historical brands in the chewing gum industry. There is one side brand which is sugrafree, quite unusual for a bubble gum for children. Another line extension offers the pieces in the shape of a bear and still another is a tongue painter.
- Bubble gum balls and melons
So this covers different formats, flavours and target markets.
They also launched a line of Cotton candy (“FLUFFY STUFF”), which is not gum but this could be a new development for the future, although the production of cotton candy gum is a real challenge!
Chewing Gum Consultant 