Chewing Gum Consultant

Professional Chewing gum industry meeting point

Optimistic forecast for chewing gum 01/06/2015

Filed under: Market & Fairs — Joan Mestres @ 11:32 AM

After some years of not-so-good figures for the gum market, it is good to see that some relevant players with optimistic views.

In the article published last 20th March (link) by confectionery news.com, the VicePresident of global consumer and industry affairs of Hershey says that the reason (or maybe one of the reasons!) for the weak performance of gum in the US market has been the excess of references, a range of offer which is too broad. Once this element has been identified, the producers (according to him) will be able to take the necessary action and reverse the trend, hopefully returning to positive figures.

The article shows some interesting figures of the US market and Euromonitor data (which seems to be not as optimistic as Hershey’s VP…)

 

 

XYLITOL IN CHEWING GUM 01/04/2015

Filed under: Research — Joan Mestres @ 11:32 AM
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I leave you here a link to the article published in confectionerynews.com where you can see the discussion about the validity of the claim about the value of xylitol as oral care agent.

The article does not deal only about chewing gum. It mentions other products with xylitol (lozenges, toothpaste, …). The conclusion is that the effect is not as proven and clear as other studies suggest. Well… it is always good a bit of discussion and debate…

 

Daeyoung Foods – Korea 02/03/2015

Filed under: Market & Fairs,New product — Joan Mestres @ 5:35 PM
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This korean company (www.deayoungfoods.co.kr) might not be one of the big players in the country (Like Lotte, Haiti, Orion,…) but their product is outstanding.

They had a booth in ISM and I had the pleasure to talk to Mr Rhee. They produce other products than gum, but …  their chewing gum portfolio is really interesting!

Most of the products are xylitol based, aligned with what the market demands in that part of the world. But the company gives them a very nice final touch which differentiates them from the competition. See this photo that I took from the “Rainbow gum”. Isn’t it an appealing way to present the dragees? When I see this, the rest of sugarfree gums risk to look too boring.

 

rainbow gum korea

 

 

The range of gums is completed with other “not-so-common” types of gum: Tube gum, gum in cubes (I talked about this type of presentation in my previous post) and also functional gum, with three different products:

“No sleep Gum” containing guaraná

Vitamin Gum, with vitamins A, B, C, D and E

Polyphenol gum, with antioxidant properties

and Aloe Gum which contains, of course, Aloe Vera.

Daeyoung Foods also exports to a number of countries and has been growing in the last years.

 

ASCOM – Germany 26/02/2015

Filed under: Market & Fairs,New product — Joan Mestres @ 11:45 AM
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The German company Ascom (www.ascomgum.com), based in Walldorf, introduced a new line of innovative products last ISM. This goes under the umbrella of “Go Yellow”. The first products launched are 2 types of gum cubes (“super sour” and “cotton candy” flavors) and one type of gum globe/lentil  (peppermint flavor). They are all presented in flip-top boxes and using characters from “The Simpsons”. The pieces have a light coating with powder which enhances the initial impact.

I always liked the presentation in cube and wonder why it is not more extensive. The most well-know example is the Ice-Cube by Icebreakers (Hershey) and I am happy to see more companies launching this format.

 

bart homer maggie

 

Stabilised Menthol Plus – Tastetech (UK) 25/02/2015

Filed under: New product,Research — Joan Mestres @ 4:38 PM
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I refer today to the advertised launching from the company Tastetech, in Bristol – UK.

The company says that their product “stabilized menthol plus” is a fine menthol powder which offers the following benefits:

1- Saves up to 50% of your menthol costs

2- Contains 95% menthol

3- Gives you 5 fold more impact

4- Is a free flowing powder

5- It is resistant to recrystallization

6- It is easy to dose

and (this is the reason to include it here) it is suitable for chewing gum.

It can be used to replace the larger menthol crystals that are used by the industry. Other menthol in powder in the market contain a much lower amount of pure menthol because a large percentage of carrier (starch or gum acacia) is used.

 You can read more about this product on their website www.tastetech.com 
 

Drive Gum – Italy 12/02/2015

Filed under: New product — Joan Mestres @ 12:00 PM
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In ISM I met Mr Nazareno Mario Ciccarello, CEO and CoFounder of the company Functional Gum s.r.l. in Italy, which were presenting their “DRIVE GUM”.

I mentioned this product in a previous post, but now I can update the information. It is a chewing gum in form of coated dragees and presented in blister pack (with 10 pieces per pack). The gum contains caffeine and claims “Energy + concentration” due to the fact of combining the well-know effect of caffeine on the body and also the studies that show that the action of chewing also helps to improve alertness. It comes with mint flavour. Its retail price is from 1,99 to 2,50 Eur per pack. It is sugarer, gluten free and claims the reduced calorie intake compared energy drinks (which could have the same effect on alertness). The company also advertises the convenience of using chewing gum for this purpose and, I would add, in general as a vector to include a functional ingredient.

I leave you with one image of the product and the link to their web:

www.drivegum.com

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ISM 2015 11/02/2015

Filed under: Market & Fairs — Joan Mestres @ 5:09 PM
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Back from this year’s ISM (and Prosweets) exhibition in Cologne / Germany.

I repeat myself when I say that this fair seems smaller and smaller every year, so I will not insist on this. It is still an impressive show and a very interesting meeting point for the confectionery industry. I have seen a few novelties (not many because most the companies I visited were not really presenting anything new) which i will be talking about during next posts.

 

Fiesta – Spanish company for sale 28/01/2015

Filed under: Market & Fairs — Joan Mestres @ 2:06 PM
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Sad news are that the Spanish company “FIESTA” is for sale. After some years of financial difficulties, the company, located near Madrid, has a tag price of around 20 Million Euros.

The same is expected to take place in July and will be organized in two parts: The sale and distribution of sweets, and the factory itself. The first business has an estimated value of 12 M Eur but the initial sale price will be 5 times the EBITDA for 2015. The company estimates that the EBITDA for 2014 will be 1,2 M Eur, so if the forecast for 2015 is the same, then the value will be 6 M Eur (half of the estimated value of the business). Regarding the building itself, it has a value of 8 M Eur but it will come out for sale for 6,7 M Eur. 50 companies have already shown interest. The company has now 140 employees and has suffered a deep restructuration process during last years and months.

You can read more about this in this link (only in Spanish) from Alimarket, who provides the info mentioned above.

The company is well-known in the Spanish market for their lollipop with a bubble gum center named “Kojak”. It has also an active export activity.

 

 

ISM 2015 27/01/2015

Filed under: Market & Fairs,New product,Production & Machinery — Joan Mestres @ 3:07 PM
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Getting ready one more year to go to Cologne and visit ISM and Prosweets. i will inform you, as usual, about the novelties I find there. I invite you to visit older posts in this blog to find the different reports about different brands and products that I found in 2013 and 12014.

ISM-logo                 xProSweets_RGB

 

New coating process patented by Perfetti 11/12/2014

Filed under: Research — Joan Mestres @ 9:06 AM
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As coating the gum is always one of the most critical, and at the same time, one of the most important, steps of the production process, I thought this news appeared yesterday would be of your interest.

The new patent, filed by Perfetti, claims that there is no use of the usual wax or shellac at the final stage of the coating. Instead, this patent, describes the use of powder at the final stage of the coating. By doing so they obtain what they call “satin effect”. Here you have the link to the article published by Confectionery news.

If we review the usual coating process, carried out inside a coating pan which turns continuously, we find three main steps:

1- Initial stage /Gumming. When we add a layer of gumming agent (gum arabic) on the surface of the gum. The reason for this is to fill the holes on the rough surface of the gum and to help the next layer to adhere to the gum center.

2- Engrossing stage. Where we add several syrup charges to the gum center. The syrup is a solution of sugar (or poliol in case of sugar free products) with water. When the syrup is added all the centers get wet (there is “distribution” phase) and then they are dried with air, so the water evaporates and the sugar/poliol remains on the surface. This is repeated many times until the producer obtains the required weight of coating in the piece. Choosing the right poliol and drying the surface in a proper way will result on a crunchy coating, which is what the final consumer appreciates. This engrossing stage is time-consuming so all producers try to optimize the procedure in a way that the maximum amount of coating is obtained in the shortest possible time. One of the options is the use of syrup with higher concentration of solids (sugar or poliol). In this case, as we are adding more solid material every time we add the syrup, the coating is formed faster. However this will result on a rough surface which is not interesting. More diluted syrup will give a soother and nicer surface, but the coating time will be longer. Another option is to add the syrup faster (more additions per unit of time), but as the syrup wets the centers they become sticky and this practice has the risk of obtaining many pieces that stick together one to the other, which of course is not acceptable.

3- Final stage /Polishing. Once we have the coating layer that we want, we use shellac to seal and protect the gum piece and wax to make it shine. Usually this stage is not a major problem and does not require much time or expertise.

This final stage is the one that the Patent eliminates. Instead, it uses the addition of powder at the final stage. The powder will help dry the last addition of syrup. In fact this technique is used on what is called “soft coating”, which is used for other products. This technique (drying with powder) does not result on a crunchy product but reduces the coating time considerably. Jellies are coated at the engrossing stage with this “soft coating” technique because they do not need to be crunchy. This procedure described in the patent uses it only at the last stage, so I do not know the effect it will have on the final result. For sure the product will be less shiny (that’s why the name “satin effect”) due to the lack of wax. I do not know how this will affect the acceptance by the consumers, who usually prefer shiny and crunchy chewing gums.